The Comixology Unlimited subscription service was created to give customers a low-risk way to discover new comics. The program is similar to netflix in that it provides the first series of a story to customers and if they like it, they can buy the rest of the series. In comics, stories are oftentimes told in a half dozen comic issues or story arcs. access to the first arc of a comic series
The UX challenge addressed:
- How when and where to offer conversion moments.
- Provide a simple way to manage the service.
- Distinguishing contents for borrowing and purchasing from those that are outside of the service or are already owned.